MEET NATALIE...
After 30 years in the dance industry, Natalie Yates transformed her passion into a thriving business with NY Dance, focusing on inclusivity and profitability. From struggling with her first studio to now serving over 500 students across multiple locations, Natalie’s journey showcases the power of perseverance and passion.
MEET NATALIE...
With more than 30 years in the dance industry, Natalie Yates transformed her passion into a thriving business with NY Dance, focusing on inclusivity and profitability. From struggling with her first studio to now serving over 500 students, Natalie’s journey showcases the power of perseverance and passion combined with an intuition for business.
Natalie's Journey to Transforming Dance Education
Decades of Experience
Natalie Yates has over 30 years of experience in the dance industry, evolving from a struggling studio owner to a successful entrepreneur.
Shift in Approach
Initially facing financial difficulties with her first studio, Natalie revamped her approach in 2009 by prioritizing inclusivity and profitability with NY Dance.
Rapid Growth
NY Dance quickly expanded, moving from three temporary locations in 2012 to a permanent home, reflecting its success and growth.
Broad Reach
The studio now serves over 500 students of all ages, demonstrating commitment to making dance accessible and thriving in the business.
Natalie's Journey to Transforming Dance Education
Decades of Experience
Natalie Yates has over 30 years of experience in the dance industry, evolving from a struggling studio owner to a successful entrepreneur.
Shift in Approach
Natalie revamped her approach to studio business in 2009 by doing things her own way with a clear focus on the two main points of non-competitive dance and inclusivity.
Rapid Growth
NY Dance quickly expanded, moving from three temporary locations in 2012 to a permanent home, reflecting its success and growth.
Broad Reach
The studio now serves over 500 students of all ages, demonstrating commitment to making dance accessible and thriving in the business.
Who is Natalie?
Natalie Yates is a Dance Studio Owner and Entrepreneur who has been working in the dance studio business space for more than 30 years.
The first 14 years of running her studio was done the ‘old way’ reflecting a time when for most ‘women in business’ a dance studio was really considered a hobby business and there was no way the a woman could earn good money from running a studio.
She replicated what she knew as far as what a dance studio looked like, and in all seriousness, although her first dance studio was a place that cultivated gorgeous dancers who were valued and treated as unique individuals, the profits from that first ‘business’, were next to nothing.
After a few years break, and the pull back to teaching dance growing stronger, she opened NY Dance in 2009 deciding that this time, she would follow her heart and make decisions centred around teaching anyone to dance who wanted to learn, so focusing in on inclusivity, but the difference being able to actually make a profit (and draw a wage).
The studio grew fast, so fast in fact that in 2012 she was working out of three different locations, with parents and students that she never saw and never knew.
The decision to find a permanent home for NY Dance was made (and found) and the studio has grown to more than 500 students from ages 12 months through to adults taking classes every week.
Who is Natalie?
Natalie Yates is a Dance Studio Owner and Entrepreneur
who has been working in the dance studio business space
for more than 30 years.
The first 14 years of running her studio was done the ‘old way’ reflecting a time when for most ‘women in business’ a dance studio was really considered a hobby business and there was no way the a woman could earn good money from running a studio.
She replicated what she knew as far as what a dance studio looked like, and in all seriousness, although her first dance studio was a place that cultivated gorgeous dancers who were valued and treated as unique individuals, the profits from that first ‘business’, were next to nothing.
After a few years break, and the pull back to teaching dance growing stronger, she opened NY Dance in 2009 deciding that this time, she would follow her heart and make decisions centred around teaching anyone to dance who wanted to learn, so focusing in on inclusivity, but the difference being able to actually make a profit (and draw a wage).
The studio grew fast, so fast in fact that in 2012 she was working out of three different locations, with parents and students that she never saw and never knew.
The decision to find a permanent home for NY Dance was made (and found) and the studio has grown to more than 500 students from ages 12 months through to adults taking classes every week.
Becoming an Entrepreneur
The second time round as a studio owner, Natalie knew that she did indeed, want to make money, and while you may find this statement confronting, it’s perfectly reasonable to want to be paid in exchange for the brilliant service that you give in your studio business.
What she did know about business is that to make a good profit, you need multiple streams of income, because you will be limited to a certain amount of income from each of your streams, but together they work to be able to give you the money you need to be able to:
A. firstly run a good dance studio business that is profitable and
B. finally make profit (not just making ends meet)
Becoming an Entrepreneur
The second time round as a studio owner, Natalie knew that she did indeed, want to make money, and while this statement may be confronting, it’s perfectly reasonable to want to be paid in exchange for the brilliant service that you give in your studio business.
What she did know about business is that to make a good profit, you need multiple streams of income. This is because while you may be limited to a certain amount of income from each of your streams, together they contribute to be able to give you the money you need to be able to:
A. Run a successful dance studio business
B. Finally make a good profit and draw a decent wage (not just making ends meet)
500+
Students
5+
Businesses
30+
Years of experience
40+
Years teaching
Natalie’s Businesses
Natalie’s business has always expanded as she has worked to source products that work well with her own businesses which has eventually made her think that other teachers could benefit from the same opportunities. So far this has led Natalie to create five different businesses:
NY Dance Studio
Located in Australia offers a diverse range of classes with top-notch facilities and experienced instructors, fostering skill development and creative expression for all ages.
The Dancer’s Warehouse
A stand-alone dance wear store.
Little Dance Stars Branding Program
A Pre-School brand for dance studio owners not looking for curriculum or class plans.
Natalie’s Businesses
Natalie’s business has always expanded as she has worked to source products that work well with her own businesses which has eventually made her think that other teachers could benefit from the same opportunities. So far this has led Natalie to create five different businesses:
NY Dance Studio
Located in SE Qld, Australia, NY Dance is a non-competitive, inclusive dance studio focussed on
fostering a love of dance in an environment where everyone feels part of an amazing community.
Little Dance Stars Branding Program
A Brand for dance studio owners wanting to promote their Pre-School dance classes but who are NOT looking for curriculum or class plans because they know what they are doing. They just need help with graphics, products and planning because they are time poor, or hate sitting on Canva trying to create all the things you need to promote and create your own unique look.
Natalie Yates Boutique Coaching
Selling wholesale dance basics to studio owners for their studio Merchandise Stores.
The Dancer’s Warehouse
A stand-alone dance wear store.
Made 4 Dancers
A selection of DSO resources including one-on-one coaching with Natalie. Natalie’s Boutique Coaching Service is not offering a Studio Owner’s Coaching Group with systems training, Facebook ads etc. (There are plenty of great studio coaches out there in the coaching space) Natalie is using her expertise and experience of running a successful dance studio business for close to 20 years to guide and assist other teachers in refining and improving the overall running of their own studio.
Natalie Yates Teacher Resources
simply plug and play – One off E-Books including ‘How To Run a Successful Musical at Your Dance Studio’, ‘Move With You’ – How to run a Mummy, Daddy and Me style class.
Natalie Yates Boutique Coaching
A selection of DSO resources including one-on-one coaching with Natalie. Natalie’s Boutique Coaching Service is not offering a Studio Owner’s Coaching Group with systems training, Facebook ads etc. (There are plenty of great studio coaches out there in the coaching space) Natalie is using her expertise and experience of running a successful dance studio business for close to 20 years to guide and assist other teachers in refining and improving the overall running of their own studio.
The Dancer’s Warehouse
A stand-alone dance wear store.
Made 4 Dancers
Selling wholesale dance basics to studio owners for their studio Merchandise Stores.
Natalie Yates Teacher Resources
Simply plug and play – One off E-Books including ‘How To Run a Successful Musical at Your Dance Studio’, ‘Move With You’ – How to run a Mummy, Daddy and Me style class.
Our studio has loved adding 'Little Dance Stars' to our program! Finding something that brings our early years program under one cohesive banner has been so beneficial to our studio and we love the amazing support given by the Little Dance Stars team.
Carla Tierney
IDance Studios Oakey
I’ve been taking classes with Natalie Yates, and she’s incredible! Her dedication and skillful teaching have transformed my technique and made every lesson enjoyable and rewarding.
Michael Rodriguez
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